Blog posts, social media posts, and emails all have their place, but interactive eBooks can be particularly valuable for attracting an audience and nurturing and converting leads. If your content doesn’t provide value to your audience, no one is reading it – regardless of interactivity. The new (old) world: Interactive content marketing. Successful marketing has always been about knowing your customer base, their likes, dislikes, and what makes them tick. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! Designhill found that static content overload has desensitized visitors, making it difficult for marketers to capture the interest and attention of prospects. Typeform. What Interactive Marketing does is boost your results by capturing the public’s interest. “While the upfront cost to build something like this is expensive, the impact can be measured easily in terms of conversion rate on product pages.”, According to Membrillo, Disney’s My Disney Experience app proves it has “mastered the art of interactive content.”. It tends to have a triple-net effect.”. interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. This method involves participation. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. Interactive marketing includes many types of initiatives. Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. 79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures. And then came interactive content. Interactive content involves having users click or otherwise engage with a piece of content – which requires more attention and focus than simply reading or viewing a piece of content. Interactive content is indeed more engaging: BuzzFeed said. In 2015, as autonomous machines were first being integrated into the workforce and we were starting to see a shift in labor and related anxiety, the BBC published an interactive post that allowed users to type in their job titles to see what the odds are their job will be automated in the next 20 years. No matter which type of interactive marketing initiative you implement, the goal is to make content engaging and relevant for customers. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Interactive content marketing is the practice of using content that requires action from users. For her part, marketing consultant Olga Tsimaraki pointed to the quiz on the website of DTC haircare brand Function of Beauty, which asks visitors for information about their hair, goals, and fragrance and color preferences to come up with a personalized product recommendations. An interactive infographic takes one of the most effective content marketing formats and makes it better by enabling two-way discourse between the brand and the recipient. Interactive content gives readers something to do once they’ve opened the email, a nice surprise and departure from the run-of-the-mill marketing emails most prospects are used to. Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. You visit the site, fill in some information, and go to the next … Interactive Content Marketing formats are one of the most engaging types of content on the internet. Here are 10 examples of interactive content marketing done right. While interactive content is a solid investment for B2B brands, helping them differentiate their content marketing, the level of quality still has to be high. “Since customers engage more with interactive content, this leads to more views, resulting in more brand awareness, which eventually translates to more customers,” Heilers said. Interactive content cuts through all the noise and gives your audience something refreshing and unexpected. Cross-platform software to maximize your online advertising. If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. This information then can be used to update the infographic itself and provide … Interactive Content Marketing formats are one of the most engaging types of content on the internet. A survey conducted by Demand Metric has shown that interactive content marketing helps businesses to get distinction in the market – especially among immediate competitors. Interactive content marketing is more than just a trend – it’s becoming an important staple of marketing plans everywhere. Interactive content marketing is just what it sounds like: content that requires the user’s active engagement. Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You, 4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI, Content Marketing KPIs: Which Metrics Should You Track? Now that you understand more about what interactive content is and why it works so well, here are the top nine interactive content tools that are worth trying. editor and content ambassador of relationship blog Romantific, noted it’s a form of content that helps brands, Kelly said there's a lot of buzz about interactive content among publishers because of its potential to drive links, shares, and, “However, I think interactive content is being slept on big time in terms of its potential to skyrocket, It’s also a channel that enables users to send direct, Our 10 favorite examples of awesome interactive content, This free website tool from marketing software HubSpot grades sites based on factors like, 3. These examples illustrate the range of possibilities for interactives content that you can create to start accruing back links, attracting site visitors, and more. Interactive marketing content performs better than content that is static. Interactive content marketing equals increased sales. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, … “Say, for example, you write an article based around what a new interactive map shows people,” Graham said. Other forms of interactive content marketing include polls, picture galleries, navigable white papers or … It is just a category of content marketing that is currently taking shape, and brands are just beginning to experiment with it. “Over the last decade, Marvel has been dropping hints—Easter eggs, along with mid-credit and post-credit scenes—to set up one of the biggest showdowns in Marvel comic book history: ‘Infinity War,’” the site says. It takes full advantage of the opportunities provided by the online experience. When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal. Interactive content marketing is the future. That's because this stuff works. “To date, the piece has 127 referring domains,” Graham said. Despite any potential pitfalls of using interactive marketing content, recent data shows that this type of content generally performs pretty well. That’s in part because interactive content can be used to collect customer information, said Oli Graham, marketing manager for copywriting company RightlyWritten. Why is interactive content marketing effective? If you’ve ever taken an online poll, filled out a Buzzfeed quiz, or entered your personal information to gain access to a whitepaper or results from an online assessment, you’ve experienced interactive content marketing. It is a great way to generate and nurture leads. Marketing collaterals like blog posts, emails, paid ads, and landing pages become dynamic due to the persuasive power of this in-person interaction. 13 Interactive Content Marketing Examples. Interactive content is content a user can engage with and manipulate, like those aforementioned quizzes, as well as data visualizations, calculators or infographics, as Mitchell Kelly, digital marketing director of performance marketing company Pathfinder Alliance , put it. How interactive content marketing is shaping the future of business. As any good marketer would ask: Is interactive content worth the hype? It gives brands a voice and an identity. Samantha Moss, editor and content ambassador of relationship blog Romantific, noted it’s a form of content that helps brands target the right consumers. This free website tool from marketing software HubSpot grades sites based on factors like performance, mobile readiness, SEO, and security. Interactive marketing – such as contests, quizzes, calculators, and polls – is changing the way marketers think about content. In fact, It has a higher rate of engagement because it adds real value to the customers rather than blatantly selling to them. “The app just works and it’s probably one of the top lead generation methods for their website because you can’t get your results if you don’t submit your contact information.”. Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. The scoring logic is really useful, especially the "if most answers are A, give the outcome X". Interactive content makes people work with content actively. Customer interaction is the biggest advantage that comes out of interactive content. “It’s hard to remember every semi-hidden tip over 10 years, but we’ve got you covered.”. Interactive content performs well when it comes to creating partners and affiliates. If you haven’t seen the Buy The World A Coke 2012 update by Google and Coke, you need to. Interactive content marketing (I’ve also found it called “marketing apps”) is not a groundbreaking new format. It’s spectacular. If you haven’t seen the Buy The World A Coke 2012 update by Google and Coke, you need to. 101 Huntington Ave, Floor 7 7 of 20 most shared articles on Buzzfeed were quizzes. Interactive content marketing equals increased sales by engaging customers in a way they couldn’t previously be engaged. said allows user to select their own path to receive information. For those who may need more from their calculators, ContentTools is an excellent 7 Great Examples of B2B Interactive Marketing Content. Interactive content is the next stage in the evolution of content marketing. We live in a world of content overload, and interactive content is one way marketers try to stand out. Interactive content is the filed trip of content marketing. Allbirds: Why Our Future May Depend on Birds, Nate Nead, CEO of SEO firm SEO.co, pointed to DTC shoe brand Allbirds’, “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Interactive content marketing is an effective method of content marketing for engaging with an audience. You have to engage with it. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Using interactive content, marketers can create unique experiences that are playful and fun. Interactive Content Marketing. Allbirds’ Brand Building Sponsored Content. Generating traffic to a website is always one of the primary goals of any digital marketing campaign, and it can be well achieved through interactive content. This method involves participation. Make an impact with interactive content Capture your buyers’ attention, keep them engaged, and speed their journey to becoming a customer. Interactive content is the next stage in the evolution of content marketing. The experience includes sounds of various bird calls, as well as visuals of the birds and their environments in motion. It can easily be described as content that requires users to experience it actively instead of passively – reading an article or even watching a video is a passive marketing experience. “Interactive experiences generate 4 to 5 times more page views and convert 2 times better than static content.” Static content overload. Interactive content is here to stay. Interactive content provides superior results because it helps start a conversation with the target audience. If you plan, design, build, or manage content, Content 360 is … There are tons out there, but here are 10 favorites among digital marketers, which educate and entertain. Content marketing has always been personalized and dynamic. Instant set-up. “Most of the people who will react to your content are people who are likely interested in your brand,” she said. A conversion study by Demand Metric indicates when examining “very effective” content, interactive blows away passive content for educating the buyer. Affiliate Marketing. That’s why it generates five times the number of views and twice the number of conversions, … For that reason, content such as quizzes and calculators have become increasingly popular with audiences. For example, the top performing article in the New York Times was actually a quiz. Hopefully these examples will have … However, interactive content does require investment in resources and development. The annual growth in the traffic of unique sites is 7.8x higher for content marketing leaders than followers (19.7% vs. 2.5%). “Interactive content allows the reader to actively participate, as opposed to passively reading, watching or listening.”. It also provides an experience that cannot be cited without a link. In stark contrast to dense content assets that are difficult to measure, interactive content enables marketers to analyze the effectiveness of their content to assess its value to their audience. “Users can select locations on their interactive map to view real-time wait times for attractions and plan their day by building an itinerary,” he said. “Utilizing Disney’s Magic Band technology, guests can also use the My Photo feature on the app to view photos that automatically synced from attractions they were on.”. Hear what makes us great -- straight from our customers. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. In a world where people are constantly overwhelmed with information every second of the day, marketers are trying their level best to … This is a popular interactive content tool used by many marketers. Why interactive content is leading the digital marketing revolution. Essentially, it enables marketers to humanize a brand. It is also responsible for giving rise to the concept of “viral content.” In other words, it cuts through the noise for brands to reach their target audience. They are no longer passive consumers. In exchange for entertainment, engagement, or true utility, consumers are trustingly giving over accurate data in order to receive something they perceive as valuable. Interacting with content is more active, rather than passive content that only requires scrolling and reading. Easy to create, deployable on all your channels (website, blog, apps…) and incredibly efficient, interactive content enriches your digital marketing channels and offers a new field of possibilities. No credit card required. Kelly said there's a lot of buzz about interactive content among publishers because of its potential to drive links, shares, and engagement. According to ion interactive, 70 percent of marketers say that interactive content is effective at … Repurpose traditional content into high-performance interactivity. But first, let’s talk about why interactive content marketing is and why it can help your strategy. Assessments; Polls; Calculators; Interactive infographics; Workbooks; Giveaways ; Challenges; The challenge of creating quality interactive content. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which. Adding interactive content to your content-marketing mix could result in significant increases in customer engagement, conversions, and referrals. Similarly, Nove Bikes offers a customization tool on its website to allow customers to build their ideal high-performance bicycle. “One of the biggest boons to interactive content marketing is the stickiness factor,” Nead said. Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospects’ actions. Why Is Interactive Content Important? They actually created special vending machines where you can buy someone a Coke from anywhere in the world, and they can send a thank you video back to you. (+Infographic), 7 Content Marketing Trends to Watch in 2021. You can use key information about a viewer to pull in demographic data, geographic data, lifecycle data, and company data to provide a personalized, relevant, meaningful experience for the end user. 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