Ruba Aramouny, owner and strategic director of Solid Marketing, suggested using Google’s showcase shopping ads to help attract top-of-funnel traffic at a lower cost. Nikki Bisel, founder of digital marketing consultancy and agency Seafoam Media, said Google Shopping campaigns have resulted in as much as a 200% increase in conversion rate and click-through rate (CTR) by targeting consumers who have already interacted with a given brand by putting products in their carts or browsing product categories. Remember to include a description and a website link in your calendar event. By implementing these strategies, ecommerce brands can find the holy grail, which remains the right consumer on the right device at the right moment. Rather than only write “be prepared,” the company also gives you the option to download its event invite and save the date to your calendar. But why stop there while every day is a good day to give gifts? Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, But, thankfully, it is not a hopeless task: We compiled 12 of the best expert-approved, One popular strategy is using the ad platform, And they work. Customer testimonials are huge drivers of e-commerce sales. A special offer on an abandoned cart or a wishlist item can help nudge MoFu leads further. Ecommerce sales are booming, and Cyber Monday is expected to be record-breaking. The holiday shopping season is the perfect opportunity to boost e-commerce sales and promote giftable products. “As more buyers are using voice to search for products, brands that optimize their content for these search terms will have the upper hand in grabbing organic traffic from search engines,” she said. Now that the company knows a lot about you, they can remarket to you with paid ads and email marketing, using highly personalized recommendations and incentives. In addition to their communicative purpose, sales promotion emails also help you activate mid-funnel prospects that have purchase intent, by providing them with compelling incentives. You need to give prospects a compelling reason to share more information, besides their email address. After inviting potential partners to collaborate, Donawerth said brands should ship their products so content creators can try them out and then honestly recommend the right ones to their respective audiences. Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade. And, according to Tanya Yablonskaya, an ecommerce industry analyst at software development firm ScienceSoft, personalization, or researching a customer’s purchasing habits and then customizing their interaction as a result, is another important email tactic for ecommerce brands. Want more popup examples? Browse all our product features. E-Commerce Marketing 2020 is a 9.5 hour collection of never-before-released audio recordings I created with my friend, mentor, and partner Scotty. Add filters and categories for easier navigation. With a timely website popup that shows only on cart pages, you can inform prospects about your payment options and help them make a quick decision—just like Kings & Queens does: When a bottom-funnel prospect visits their basket page, first, they see this non-intrusive campaign teaser that reads, “Split your payment into smaller bits—with no interest.”. But the discount code only applies to their starter kit. Another clever way of using customer testimonials in email marketing is to integrate it into your promotional emails. And, unsurprisingly, it’s the same brands who succeed at turning their visitors into first-time buyers and customers into brand evangelists—regardless of the competition. For his part, Tom Buchok, founder of email monitoring firm Mailcharts, cautioned brands to pay attention to tone, subject line and clickbait-y words that might trigger spam filters in the emails they send customers and leads. If you’re marketing plan doesn’t start with a well defined target audience, it will fail. Beardbrand knows the power of referral marketing. Many online stores remove the disappointment of selling out with out-of-stock notifications. At this stage of the funnel, you need to stay top-of-mind of your prospects and remove any obstacles that are stopping them from making a purchase. This will increase engagement and conversions, as well as build trust within the brand’s digital community. “SMS is great in that you get right in front of someone and also most people don’t know how to turn it off.”. One foolproof way to make your sales campaigns memorable, especially during busy times like Black Friday or Christmas, is to send out calendar invite emails. Get immediate access to 100+ proven and tested popup templates (for free). Online shopping is forever growing in popularity. This will increase engagement and conversions, as well as build trust within the brand’s digital community. A complicated checkout process or a simple distraction might easily cause cart abandonment, but what if the product isn’t right? “By adding rich snippets, you help Google put your products in front of the right people for the right search terms,” said Beth Kearsley operations assistant at search marketing agency Tao Digital. In addition to marketing automation, don’t forget to schedule emails to drive sales around promotions. Here are four high-converting e-commerce marketing strategies that work like a charm on ToFu stage prospects. Like email signups, Prafull Sharma, CEO of content marketing agency LeadsPanda, recommends brands encourage their fans to produce their own content in exchange for an incentive. Since you’re almost halfway through the questions, you do as they say, without much thinking. More traffic growth would mean more conversion and increased ROIs. Today, we’re going to talk about strategies. Matthew Ross, COO of mattress review website The Slumber Yard, agreed YouTube can help drive traffic and revenue because in part Google tends to organically rank relevant videos higher on the first results page, making this a more cost-efficient strategy than PPC—to the tune of 2 million views for The Slumber Yard last year. Convert new visitors into first-time buyers and return visitors into repeat customers. Calloway Cook, president of dietary supplement company Illuminate Labs, suggests guest blogging as an effective—and cost-effective—strategy for 2020. You don’t need a complete website makeover to boost your sales and increase conversions in 2020 and beyond. In addition, Lewis recommends optimizing images specifically for commerce, as Google Images is the second-largest search engine by volume. Some might have concerns about your delivery options, whereas others might need a payment reminder. However, a majority of ecommerce companies fail at content marketing. “Through an automated segmentation process, audiences who expressed interest on beachwear and other holiday accessories were also targeted for offers that matched their preferences, geographic location and demographic characteristics,” Afouxenidis said. But in the real world, the buyer’s journey isn’t linear. But before we begin, a disclaimer: not every visitor that lands on your homepage will magically turn into a loyal customer. “This is extremely easy to implement on platforms like Shopify or WooCommerce,” he added. Home Tutorials ECommerce Best Online Marketing Strategies for eCommerce Websites in 2020? As the final part of this well-thought flow, you get this email with the subject line, “You Should Sleep on Big Decisions,” which is hard to disagree with: Maintaining its understanding tone, Tuft & Needle makes a final attempt to persuade you by focusing on their 100-nights satisfaction guarantee. Another marketing strategy for your B2B e-commerce business is account-based marketing (ABM). Camera brand GoPro is a good example. …whereas they greet informed prospects with this message: After answering a few questions about your age, location, preferences, and goals, Care/of asks for your email in the middle of the quiz. Maybe, in their eyes, this wasn’t exactly what I was looking for…. “But all of the best are comprised of several different methods, incorporating, Not surprisingly, Sara McQueen, digital PR executive at content marketing agency Fractl, said client Shopper.com, which applies discount codes for users when they check out, found coupons are the way to go. In addition, he said customers of ecommerce platform Shopify can easily implement the tactic by installing apps from the Shopify App Store like Woohoo. Both are brilliant strategies to convert on-the-fence BoFu prospects into customers without compromising user experience. I’ve done it several times. It’s no secret that free shipping is a highly effective incentive for completing a purchase. Bestsellers is the perfect place to get frustrated visitors back on track. When used right, they add social proof to your business and help visitors overcome objections. Gildner agreed long-form blog posts with informational guides can boost organic SEO by as much as 2 to 3x over the course of a year. If you’re not a MeUndies subscriber, you pass on an exclusive member price, and that sounds too good to overlook. Take a look at how ASOS uses this strategy during checkout: Right when I was about to place my order, I got this gentle free shipping reminder. E-commerce Marketing. “The challenge for ecommerce businesses in terms of integrating UGC into their marketing strategy is how to achieve this organically without crossing the line into sponsorship and identifying and incentivizing sufficient users to make a worthwhile effort,” said Polly Kay, senior marketing manager at window treatment company English Blinds. Remind customers that they’ll miss out on free shipping unless they spend more. “Even if a prospect doesn't immediately make a purchase on your store, you've familiarized them with your brand and can build a warm audience to remarket to at a lower cost.”. It’s an exceptional abandoned cart email flow, demonstrating how you can sell without being salesy. Rather than promote the items you abandoned earlier, they get to the root of your problem with a three-part abandoned cart email flow. If a visitor abandons their cart without making a purchase, it’s your responsibility to follow up and offer solutions to your potential customers. You need to display wishlist items with a clear and simple design and add a powerful CTA to help your visitors re-consider the purchase. Get access to our free e-commerce CRO toolkit and skyrocket your organic traffic, on-page conversion rate, and more (includes resources not found in the blog post). More, free shipping not only encourage visitors to complete the purchase—but it also helps you sell more. The 2020 holiday shopping season will be unlike anything we’ve seen before. “However, the most effective emails are personalized to include the shopper’s name and a special offer or call-out to a previous purchase or browsing history.". Add a product recommendation section to your abandoned cart emails. Knowing the persuasive impact of testimonials, Brooklinen dedicates this email to display their top customer reviews. As 2020 approaches, the stakes have never been higher for online retailers trying to compete with sellers flooding marketplaces from retailers like Amazon and Walmart—and, in some cases, the direct-to-consumer retailers themselves. The fastest-growing e-commerce businesses are using these strategies to turn visitors into regular customers. This provides useful information, such as positioning the brand as an expert on a given subject, which, in turn, gives potential customers more of a reason to shop with said brand. What are some online marketing strategies for ecommerce websites one can follow? Guide customers in a new direction when items on their wishlists sell out. And there are hundreds of ways to go about it. On a related note, QR codes in print ads allow consumers to easily visit advertisers’ websites. Calloway Cook, president of dietary supplement company Illuminate Labs. Build your 2020 eCommerce marketing strategy plan Once you define your target customer, the next step in creating a successful responsive eCommerce marketing plan is to select the best marketing tactics to include in your marketing mix. Required fields are marked *. We have put together all the best e-commerce marketing strategies that you need to implement in your business. “[These] emails alone … remind shoppers of left-behind items can have a big impact on sales,” she said. Share . But it’s only exceptional brands that incorporate testimonials in their email marketing. Share 57. Email marketing is another channel you can use to distribute your gift guides all year round. Remind them occasionally about their wishlist items. “The images link to the product pages where interested parties can purchase [them] easily.”. If you’re willing to discount your products, you can create a special code that applies to your subscribers’ wishlist items. Add social proof by mentioning your happy customers or, even better, include. Lots of content. With Black Friday, Cyber Monday, and Christmas, the holiday season is a highly profitable period for e-commerce marketers. This distinct feature makes marketing your eCommerce business somewhat different from the usual digital marketing. Bottom-of-the-funnel (BoFu) is the last stage of your sales funnel, where prospects are ready to become first-time buyers or repeat customers. A few days before your next sales campaign, write a simple. (Notice how the second option is bolded and capitalized.). Write the benefit of referral for both parties clearly. Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. Especially personalized ones. “Customers are featured on their channel and GoPro gains content—an exchange that builds a relationship between the audience and the brand,” he added. With well-timed emails and the right incentives, you can encourage referrals and make your BoFu prospects bring you targeted ToFu leads. “Whereas everyone is coming at people in email, Google search and social, people aren’t being inundated with marketing messages via text or push,” he said. This trend is more evident among businesses that also have a brick-and-mortar location, but fully digital eCommerce businesses are also feeling the pinch, with 37% reducing budget. Sneh Ratna Choudhary, content marketer at proximity marketing company Beaconstac, said filters on social platforms like Snapchat and Instagram can yield unique shopping experiences for ecommerce brands. Be clear about minimum amount requirements by saying something like: Send out a referral email a few days after a customer receives their order. Your email address will not be published. “. This way, you’ll ease visitors’ frustration and improve your sold-out-page conversions. You don’t need a complete website makeover to boost your sales and increase conversions in 2020 and beyond. It's a proven way to get high-quality backlinks pointed to your homepage and increase your site's domain authority [and thereby increase your site's organic rankings],” Cook said. The same campaign was launched on the ecommerce site and followed customers on their journey. “So we created a handful of videos that we posted on our product pages that discuss how to breed crickets, how to store your crickets and superworms and what it's like to unbox them.”, “These videos have done a nice job increasing our on-page time by over a minute per page,” he said. “All in all, this strategy has easily saved us hundreds of thousands of dollars that we otherwise would have spent on digital ads,” he added. One popular strategy is using the ad platform Google Shopping, which shows users products related to their Google searches—and when that user clicks on an item, they are ushered directly to the seller’s site. If you are an ecommerce brand you need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. “Getting these right will greatly increase your site's visibility and click-through rates,” she said. That’s in part because nearly one in three shoppers actively look for discount codes nearly every time they make a purchase online—and that’s expected to go up in the coming year. 9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples), How to Sell on Etsy: Your All-in-One Guide to Getting Started, How to Improve Each Stage of Your Ecommerce Sales Funnel. This way, Glossier finds a way to sneak into its MoFu leads’ minds, calendars, and wallets during a hectic shopping season. “In narrowing our audience, we see a drop in overall clicks, but a huge uptick in CTR and conversions—a win-win-win situation in terms of budget and ROI,” she said. Implement Google Shopping ads. “Following the behavioral patterns of your website visitors can help you build progressive profiles that enable personalized communications and lead to higher conversion rates,” he said. Here’s how Glossier does that successfully: A few hours before Black Friday, Glossier sends this email to its subscribers, asking them to be prepared for the big sale. “Normally when we think of influencers, we think of a Kardashian-level celebrity with millions of followers,” said Meaghan Brophy, senior retail analyst at small business resource Fit Small Business. Tweet. In addition, McQueen said one in three consumers said they would feel annoyed if a retailer did not make them aware of potential savings and three in five would ask for a refund if they found they missed out on a discount after purchase. “Specifically, we found that when website load speed increases Google will rank pages higher in search results for relative keywords by increasing our page speed score in our paid Google Ads account,” he said. Remember, the best way to figure out what works for your audience is to test. 25 Views 0. If you want to take it one step further, you can make excuses to celebrate the little things in life and create your own holidays. Brands that are looking to incentivize signups should consider lures like coupons and free trials. sales worldwide, e-commerce continues to grow year after year. Follow up on your new, segmented leads with highly targeted email campaigns. 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